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New Belgium Brewing’s Cycling Circus ‘Tour de Fat’ Breaks Records and Doubles Attendance










Ft. Collins, CO (PRWEB) November 12, 2007

New Belgium Brewing’s cycling circus “Tour de Fat” pedaled its way to a record-breaking tour in 2007, hitting 12 cities in the west and southwest. More than 12,000 riders dressed themselves and their bikes in outlandish costumes to raise awareness for the two-wheeled lifestyle and to raise funds for non-profit organizations. This season, the number of riders in the tour’s bike parade increased by 112% from last year and 266% from 2005. In fact, the Ft. Collins, Colorado festivities set a world record for the longest stretch of a bicycle parade with nearly 5,000 riders filling the streets.

“This year was incredible,” said Chris Winn, Tour de Fat’s Event Evangelist. “It’s a definite sign of the times with people switching gears to help the environment. Not only did we have more riders than ever and raise a lot of money for worthy organizations, but we also had thousands of people pledge to bike more than half a million miles for Team Wonderbike.”

Team Wonderbike, whose members pledge to leave their cars at home and commute by bike whenever possible, was a new feature for the 2007 Tour de Fat. At the Carbon e-Racer Kiosk, participants were able to see how much they will help the environment by making a commitment to join Team Wonderbike. So far this year more than 665,000 monthly commuter miles have been pledged, which will remove more than 7,982,000 pounds of CO2 from the atmosphere over the next year.

Another new feature at this year’s Tour de Fat included the Car-for-Bike Trade Program. A volunteer in each city has pledged to live car-free for one year. The dedicated individual signed over their car title and in exchange received a hand-built New Belgium commuter bike. The selected volunteers will chronicle the trials and triumphs along their car-free journey at http://www.followyourfolly.com. The winners include: Micah Deffries, Boise, ID; Brendan Halpin, Missoula, MT.; Kevin McDermott, Denver, CO.; Jeremy Vrablik, Seattle, WA.; Karla Betts, Portland, OR.; Kamaljit Punja, Durango, CO.; Erin Casey and Rob Martin of Fort Collins, CO.; John Canfield, Flagstaff, AZ; Ben Verbil, Tempe, AZ.; and Scarlett Arbuckle, Austin, TX.

“Living car-free is great. No insurance, no repair bills, no gas money,” said Brendan Halpin, who traded in his car for a bike in Missoula, Montana and has been using a trailer on the back of his bike to help haul groceries, laundry, even camping gear. “It promotes a healthy green lifestyle that is easily achievable by anyone that is willing to put in the extra effort. The monetary and lifestyle benefits are well worth the sacrifice.”

In addition to encouraging people to use pedal power, Tour de Fat also promotes recycling with the majority of trash from every stop recycled. At this year’s stop 83% of trash was diverted from the landfill. Ft. Collins and San Francisco had the highest waste diversion rates with 97%.

As the focus of Tour de Fat remains on green measures, including traveling from city to city powered by B100 biodiesel fuel and bands playing from solar-powered stages, it also raises “green” for local non-profit organizations. The 2007 tour raised more than $ 245,000 for 26 non-profit organizations. The money was raised through the sale of New Belgium beer and groovy goods (t-shirts, hats, bicycle jerseys, etc). The moola piled high in Flagstaff with more than $ 60,000 raised, the largest amount collected at a single stop.

“Tour de Fat makes up about half of our income so it’s a huge event for us every year,” said Melissa Dunstan with Flagstaff Biking Organization. “The support we receive from Tour de Fat allows us to continue the work we’re passionate about, advocating the best lifestyle there is, bicycling.”

To see photos, a montage of Tour de Fat stops, video from a car-for-bike trade and to learn more about Tour de Fat, log on to http://www.followyourfolly.com/. For more information on New Belgium Brewing visit http://www.newbelgium.com/.

Tour de Fat Breakdown City-by-City

July 7, 2007 – Denver, CO

$ 9,620 – Total Funds Raised

92% of Waste Diverted from Landfill

43,477 Wonderbike Miles Pledged

400 Parade Riders

2,000 Attended

July 21, 2007 – San Francisco, CA

$ 20,582 – Total Funds Raised

97% of Waste Diverted from Landfill

43,115 Wonderbike Miles Pledged

500 Parade Riders

6,000 Attended

July 28, 2007 – Truckee, CA

$ 13,210 – Total Funds Raised

94% of Waste Diverted from Landfill

31,539 Wonderbike Miles Pledged

400 Parade Riders

1,800 Attended

August 11 – Seattle, WA

$ 8,038 – Total Funds Raised

94% of Waste Diverted from Landfill

30,110 Wonderbike Miles Pledged

200 Parade Riders

2,500 Attended

August 18, 2007 – Portland, OR

$ 9,792 – Total Funds Raised

87% of Waste Diverted from Landfill

74,380 Wonderbike Miles Pledged

800 Parade Riders

3,000 Attended

August 25, 2007 – Boise, ID

$ 18,912 – Total Funds Raised

88% of Waste Diverted from Landfill

26,720 Wonderbike Miles Pledged

1,200 Parade Riders

4,000 Attended

September 1, 2007 – Missoula, MT

$ 7,638 – Total Funds Raised

77% of Waste Diverted from Landfill

38,340 Wonderbike Miles Pledged

300 Parade Riders

2,500 Attended

September 15, 2007 – Durango, CO

$ 13,242 – Total Funds Raised

94% of Waste Diverted from Landfill

42,730 Wonderbike Miles Pledged

400 Parade Riders

2,000 Attended

September 22, 2007 – Ft. Collins, CO

$ 50,668 – Total Funds Raised

97% of Waste Diverted from Landfill

76,450 Wonderbike Miles Pledged

4,800 Parade Riders

9,000 Attended

October 6, 2007 – Flagstaff, AZ

$ 60,714 – Total Funds Raised

88% of Waste Diverted from Landfill

38,810 Wonderbike Miles Pledged

1,600 Parade Riders

7,500 Attended

October 13, 2007 – Tempe, AZ

$ 24,261 – Total Funds Raised

89% of Waste Diverted from Landfill

30,670 Wonderbike Miles Pledged

1,400 Parade Riders

4,500 Attended

October 20, 2007 – Austin, TX

$ 9,086 – Total Funds Raised

89% of Waste Diverted from Landfill

26,820 Wonderbike Miles Pledged

300 Parade Riders

1,400 Attended

Grand Totals

$ 245,763 – Total Funds Raised

83% of Waste Diverted from Landfill

503,161 Wonderbike Miles Pledged

12,300 Parade Riders

46,200 Attended

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit http://www.newbelgium.com.

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