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InsureMe Launches ‘Preferred Lead Program’ for Agents

Denver, CO (PRWEB) December 1, 2008

InsureMe, an insurance lead generator, recently unveiled a service designed to help member agents improve closing ratios for the online leads they purchase. matches agents looking for prospects with consumers looking for insurance. Agents typically compete with other agents to sell insurance to their prospects; the newly unveiled Preferred Lead Program will enable them to decrease that competition.

“What this does is give agents a better shot at selling a policy, and that’s what we’re after,” says Tim McTavish, InsureMe’s founder and president.

Encouraged by a successful pilot offering that ran in several states, InsureMe decided in November to open the program to member agents in all 50 states.

According to McTavish, the Preferred Lead Program is part of his company’s perennial mission to help insurance agents succeed in a tough industry.

“By giving our agents the opportunity to limit their competition and focus on higher probability prospects, we think they will see even better results.”

The program comes on the heels of other offerings, including a free lead management tool and “quote request box” for agent web sites.

“Technology has always been a focus here at InsureMe,” says McTavish, “and we’re always looking for ways to use it to give our agents a boost.”

About InsureMe

Based in Englewood, Colorado, InsureMe helps people nationwide find affordable insurance by connecting them with their local insurance professionals. For more information about InsureMe, or to shop for free insurance quotes, visit Agents should check out the InsureMe agent site. InsureMe is a Bankrate, Inc. company.

About Bankrate, Inc.

Bankrate, Inc. (Nasdaq: RATE) (“Bankrate”) owns and operates Bankrate, a leading Internet consumer banking marketplace. is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance.


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