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InsureMe Launches Affiliate Co-Branding

Denver, CO (PRWEB) July 24, 2006 —

InsureMe, the leading online insurance shopping service, is announcing a new co-branding tool for its advertisers, allowing marketers to increase conversions and, consequently, their payouts.

Initiated over the past month, the new co-branding feature gives advertisers more control over the look and feel of the InsureMe lead form and eases the transition from an affiliate Web site to—while still allowing InsureMe to collect lead information in a secure manner.

The co-branding feature was available in the past, however it had to be done manually, and thus the company only offered the tool to its larger affiliates. Now, every InsureMe affiliate can easily apply co-branding through their account interface.

As for the monetary benefits of co-branding, the proof is in the pudding: conversion.

“I’ve seen affiliates increase their conversion by 10 to 15 percent just by adding the co-branding,” says InsureMe Affiliate Manager, James Omdahl. “It’s really exciting stuff; affiliates will see a greater ROI and our co-branding efforts will help more people find the right insurance. It’s a win for everyone.”

The InsureMe affiliate program consists of over 7,000 active advertisers, all of whom work to collect and guide traffic to, connecting online insurance shoppers to the free quoting service. The program has been extremely profitable for advertisers in recent years; their top affiliate made over $ 500,000 in 2005.

In addition to co-branding, the company offers numerous tools and features to their affiliates, such as a competitive tiered payout structure, direct deposit and the InsureMe Affiliate Blog, which is updated daily with affiliate marketing tips, news and commentary. The Affiliate Blog is accessible to anyone and the company encourages all marketers to visit and join the conversation. (

About InsureMe

InsureMe, an Englewood, Colorado-based company, links agents nationwide with consumers shopping for insurance. InsureMe desires an open dialog with customers and hosts several blogs to encourage free flow of information about the industry and the InsureMe company. InsureMe has helped millions of consumers find insurance coverage, while providing thousands of insurance agents with leads nationwide. For more information, visit


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